is a creative with an exceptional visual skillset. You should hire him.
You really should.
Sweden doesn't just have spectacular nature, but some of the world's best food. The problem? Most people outside the country don't know much about Swedish food. Visit Sweden, the country's national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.
We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature. The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.
The campaign sparked an immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country's do-it-yourself restaurants.
https://press.visitsweden.com/news/sweden-turns-into-the-worlds-largest-gourmet-restaurant/
Sweden doesn't just have spectacular nature, but some of the world's best food. The problem? Most people outside the country don't know much about Swedish food. Visit Sweden, the country's national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.
We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature. The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.
The campaign sparked an immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country's do-it-yourself restaurants.
https://press.visitsweden.com/news/sweden-turns-into-the-worlds-largest-gourmet-restaurant/
Visit Sweden – The Edible Country
Sweden doesn't just have spectacular nature, but some of the world's best food. The problem? Most people outside the country don't know much about Swedish food. Visit Sweden, the country's national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.
We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature. The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.
The campaign sparked an immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country's do-it-yourself restaurants.
Epica Awards | Bronze | Transport & Tourism
is a creative with an exceptional visual skillset. You should hire him.
is a creative with an exceptional visual skillset. You should hire him.
You really should.
You really should.
Sweden doesn't just have spectacular nature, but some of the world's best food. The problem? Most people outside the country don't know much about Swedish food. Visit Sweden, the country's national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.
We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature. The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.
The campaign sparked an immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country's do-it-yourself restaurants.
https://press.visitsweden.com/news/sweden-turns-into-the-worlds-largest-gourmet-restaurant/
Sweden doesn't just have spectacular nature, but some of the world's best food. The problem? Most people outside the country don't know much about Swedish food. Visit Sweden, the country's national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.
We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature. The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.
The campaign sparked an immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country's do-it-yourself restaurants.
https://press.visitsweden.com/news/sweden-turns-into-the-worlds-largest-gourmet-restaurant/